July 25, 2019

Impossible Burger: Why Would Anyone Eat Genetically Modified (GMO) Fake Food?

Impossible Burger.

A vegan, plant based patty that supposedly tastes and looks like beef.  As in a hamburger patty.

Oh, and did you know the Impossible Burger is based on Genetically Modified (GMO) Soybeans?

The Impossible Burger
Yep.  So with every mouthful of Impossible Burger, you're getting a mouthful of GMO food.  Who would want to do that?  Not me, that's for sure.

Soybeans are the most genetically modified food in the world.  Nearly 100% of soybeans grown in the United States are grown from genetically modified soybean seeds.  Oh, and GMO is short for Genetically Modified Organism.

Impossible Foods, the company that makes the Impossible Burger, has been downright sneaky in its description of the current Impossible Burger Fake "Meat", also known as the Impossible Burger 2.0.  Impossible Foods has referred to the Impossible Burger "Meat" as being made with bio-engineered soybeans, rather than genetically modified soybeans.  A rather deceptive description, don't you think?

When Imposible Foods announced last year that it was going to completely retool its Impossible Burger recipe create the Impossible Burger 2.0, they publicly stated the reason for doing so was to give the fake vegan meat a more beef-like "bloody" appearance.  But I think the key reason for the recipe retool were simply profit driven.  You see, last year Impossible Foods announced a nationwide U.S. distribution of its patty to Burger King restaurants.  The problem was, however, that the original Impossible Burger was made with a wheat-based recipe.  And that recipe wouldn't stand up to Burger King's burger grilling over an open flame; the patty actually crumbled!  The 2.0 GMO Fake Meat recipe solved that problem.

I always take care to be aware of what I eat.  True, it's impossible to rid your diet of all GMO products.  I realize the regular and dark bottles of soy sauce in my kitchen are almost certainly made with GMO soybeans.  But for a company - in this case, Impossible Foods, to deceptively market a fake meet product as "bio-engineered" when in fact it is genetically modified ... Well, I find that unethical and just flat out wrong.  Same for chefs who charge $$$ for an Impossible Burger.  Take one restaurant in San Francisco, Violet's Tavern, that has an Impossible Burger on its menu.  It is served on a potato bun with a chipotle aioli, cheddar and caramelized onions; served with French fries.  And heck, you get your daily dose of GMO Food to boot!  All for a tidy $19!  No thanks.

I've never been into Fake Food.  It'll be interesting to see how popular the Impossible Burger remains when ... or perhaps I should say if ... people eating this GMO Fake Meat actually realize they are eating Genetically Modified Food.  And I'll bet you $1 that the majority of people who are eating the Impossible Burger GMO Fake Meat today would say they are against GMO Foods and believe that GMOs are harmful.

What do you think?

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About Mary Rae Fouts, EA

Mary Rae Fouts, EA provides Tax Services, Insurance Consulting Services, and Expert Witness Services to clients who typically have technical or complex concerns.  For more information visit FoutsFinancialGroup.com.

Mary Rae Fouts

1 comment:

  1. Put a bunch of catsup on it. That'll cover up the GMO germs!


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