July 12, 2018

Walmart Becomes the Latest Boneheaded Retailer. Just What Did Walmart Do?

Walmart may be the largest retailer in the world (Bet you thought it was Amazon, didn't you?!), but that didn't stop them from making a very boneheaded move.

Just what did Walmart do?

Well, looks like Walmart has been tone deaf to the reactions other retailers have experienced with controversial clothing lines.  You know, like fast fashion retailer H&M's decision to market a child's hoodie that said "Coolest Monkey In The Jungle" using a black young boy as the model.

H&M's "Coolest Monkey in the Jungle" Hoodie
Really, really NOT cool!

That went over well.  Really really well.  Not!

Getting back to Walmart ... The mega giant decided to dive head first into the bonehead category by introducing an "Impeach 45" clothing line.  As in Impeach President Trump.

Here's a peek:

Walmart's Impeach 45 Apparel Line
Shouldn't the world's largest retailer know that retail + politics = trouble?

Backlash has been fierce from conservatives.  The apparel has been pulled from Walmart's website sales, but is still available on Amazon through other vendors.  Apparently the impeach 45 clothing line was not sold in Walmart stores.

Regardless of my opinion of President Trump ... and I'll keep that to myself ... shouldn't retailers have figured it out by now that mixing retail and politics equals trouble?

Once again I am reminded that those who do not learn from history are bound to repeat it!

About Mary Rae Fouts, EA

Mary Rae Fouts, EA provides tax, insurance consulting, and expert witness services to clients who have technical or complex concerns.  For more information about Mary and her professional services visit FoutsFinancialGroup.com.

Mary Rae Fouts

2 comments:

  1. dumb meets dumber I guess.

    ReplyDelete
  2. Why didn't they sell it in stores?

    ReplyDelete

Thanks for sharing your comments here! Mary Rae Fouts